Roku Just Made OLED TVs Cheap Again
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Roku just stopped being "just" the $30 streaming stick company. It built its first OLED TV — and priced it to make LG and Samsung sweat.
Key Info
Roku Pro Series OLED: 55"/65", 4K 120Hz, Dolby Vision, Roku Smart Picture Max. Starts at $999.99, available now on Amazon.
Roku Pro Series LX OLED: 144Hz VRR, brighter panel, glare-cutting polarizer, Roku Voice Remote Pro. Starts at $1,299, arrives October 2026.
Roku's first-ever OLED TV — undercutting entry-level OLEDs from LG and Samsung.
Built for gaming too: ALLM, VRR, and FreeSync Premium onboard.
New TV, same old cable clutter? Hinton Technology mounts, wires, and calibrates home theaters across the Denver metro — let's get it right. Give us a call.
Sources
Tom's Guide — https://www.tomsguide.com/tvs/oled-tvs/roku-just-announced-its-first-oled-tvs-and-they-could-be-game-changers-for-people-who-hate-smart-tvs
Nasdaq (official press release) — https://www.nasdaq.com/press-release/roku-launches-all-new-pro-series-oled-and-pro-series-lx-oled-tvs-2026-09-01
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